01
A new lead appears in the CRM
Before the lead sits in the CRM, and the welcome series starts only when someone remembers to upload a file into SendPulse.
After the contact lands in the right address book with its fields, the event starts the Automation 360 chain, and the first letter goes out the same day.
02
A client writes to the Telegram or Instagram bot
Before the conversation lives only inside the bot, and the manager finds out about it when the client calls, annoyed.
After the new subscriber and their message reach the CRM as a card and a task, so the manager replies with the whole history in front of them.
03
An order changes status
Before the manager types the SMS about the shipment by hand or forgets it.
After the status change in your system sends the SMS through SendPulse on its own, using the number already in the client's card.
04
A client opens a letter or unsubscribes
Before opens and unsubscribes are visible only in SendPulse reports, and sales keeps calling people who have already opted out.
After each such event comes back into the client's card in the CRM, so a warm reader gets a call and an unsubscribed one is left alone.