01
Website requests stop getting lost in the inbox
Before the website form writes to a shared mailbox; three people read it, each thinks a colleague took the letter, and the request sits unanswered.
After every letter from the form becomes a lead in the CRM with the sender's name, address and the text of the request, gets an owner by the CRM's rules, and the letter in Gmail is marked with an 'in CRM' label.
02
The whole conversation lives in the deal card
Before the client replies to a manager's letter; the reply stays in that manager's mailbox, and the deal card in the CRM says nothing about it.
After a letter from a known address is attached to the deal of that contact, and the manager answers straight from the CRM — the letter goes out from his own Gmail address and lands in the same thread, so the client sees an ordinary reply.
03
The AI writes the draft, the person presses Send
Before a manager spends the first hour of the day typing the same answers — 'yes, in stock', 'the price list is attached', 'we deliver to your city'.
After the AI reads the incoming letter and the deal history, prepares a reply as a draft in the manager's Gmail; the manager opens Drafts, fixes a couple of words and sends. Nothing leaves the mailbox without a person.
04
A stranger writes — a lead appears
Before a letter from a new company sits among newsletters and notifications, and whether it becomes a client depends on who noticed it.
After a letter from an address that is not in the CRM creates a lead in the chosen pipeline; the letter text goes into the lead's notes, and newsletters and automatic notifications are filtered out by the rules we agreed at setup.